The highlights from Wednesday’s SONAR reports are below. For more information on SONAR — the fastest freight-forecasting platform in the industry — or to request a demo, click here. Also, be sure to check out the latest SONAR update, TRAC — the freshest spot rate data in the industry.
Overview: Even a lane with proven stability reacts to the freight shortage.
Highlights:
What does this mean for you?
These types of lanes that are consistent, paying and can be completed in one transit day are what keep a lot of the perishable consumer packaged goods stocked on the shelves of your local stores. While Columbus is a proven headhaul market, meaning that it is more of a distribution center, Philadelphia is shown to be more of a consumer center.
Overview: Volume in both markets drop while the rate goes up.
Highlights:
What does this mean for you?
The rising transportation costs that are occurring within the market along with the decrease in volume will likely begin to strongly affect the price of the goods being moved. Consumers may begin to see price increases in their weekly goods bought from local retail stores. Not to say that the rise in consumer goods will be entirely relatable to the freight market, but if the cost to move the goods from its origin to the consumer is rising, typically consumers will take the hit on the cost difference.
Source: freightwaves - SONAR sightings for April 6: Ohio to New Jersey, shipper update, more
Editor: Corey Smith