The Log Book is a weekly rundown of human-interest stories related to the transportation industry. This week: Logistics companies, trailer manufacturers and trucking nonprofits prepare to celebrate drivers for National Truck Driver Appreciation week.
Global logistics provider C.H. Robinson announced Thursday its second year of events and giveaways aimed to honor drivers during the annual National Truck Driver Appreciation Week.
While the regular appreciation week runs for seven days, the global logistics provider is running its thank-you campaign, “Thanks for Everything, Literally,” for an additional week from Sept. 11-23, to recognize drivers for delivering consumer’s everyday essentials.
“Working on this campaign has really shifted how we think about the products we use in our everyday lives and reminded us that everything has been delivered on a truck,” Cody Griggs, C.H. Robinson’s senior product manager, told FreightWaves.
Griggs has worked in many roles for C.H. Robinson since 2004 and has enjoyed the past two years of working on a thank-you campaign that showcases the loyalty the logistics provider feels toward its carrier network.
“For us, this is an act of service for us to say thank you, not just for what they do to support C.H. Robinson from a financial perspective but to help our country operate. We are in the position to be able to show gratitude and we love to do it.”
To honor drivers, C.H. Robinson has planned three different programs and events that take place over the 13-day period:
St. Christopher Truckers’ Relief Fund (SCF), a nonprofit that focuses on drivers health initiatives and short-term relief for when drivers find themselves out on the job due to injury or illness, has opened up its annual giving campaign for National Truck Driver Appreciation week called the Highway Heroes Campaign.
This campaign highlights drivers who have had a considerable impact on the driver community around them, including FreightWaves’ own Ingrid Brown.
“We all know how hard and rough it gets when things go wrong with your health and you’re fully dependent upon yourself and your family for support,” said truck driving veteran Brown. “The bills don’t stop and nobody seems to understand that these days. With SCF, there’s finally a comfort, a sigh of relief, to know your electric won’t be shut off or your insurance won’t lapse or you won’t lose your home. There’s a peace you feel knowing you don’t have to worry about anything except recovering and getting back to doing what you love to do.”
Other drivers recognized for their service to the industry include Aaron Page, Katie Surmo, Hal Harper, Mark Girard, Joshua Jackson, William Rivera, James Rogers, Bruce Richards, Marty Ellis and Rick Ash.
The Highway Heroes campaign is sponsored by trucking and logistics companies, including Echo Global Logistics, Total Quality Logistics, Intact Insurance, the Pilot Company, Progressive Commercial Insurance and Brenny Transportation.
Companies that participate and donate toward the campaign can also submit stories and pictures of drivers to be shared on the Highway Heroes site, as well.
“We are excited to collaborate with new and existing sponsors to spend not just a week but an entire month showing truck drivers out there how much we appreciate them,” said Shannon Currier, director of philanthropy at SCF. “This campaign will bring positive exposure to the industry and highlight the goodness and generosity of the entire trucking community.”
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Source: freightwaves - The Log Book: Companies prepare to honor drivers for annual appreciation week
Editor: Grace Sharkey